Hi! I’m Jasmine - thanks for taking the time to look around!
Though I started my marketing communications career focusing on strategic messaging, I quickly realized that I am a creative at heart. Having pivoted to the design side of this field, my messaging background has propelled me to create with intention. My favorite projects are the ones where I get to help an existing brand tell their story visually - or create something new from the ground up.
I earned my bachelor’s degree in Strategic Communication along with minors in Business Administration & Digital Media from Boyce College in 2024. Throughout my career, I’ve accumulated experience working within nonprofit, small business, corporate, and agency environments - I’ve even freelanced for several years now as well.
Originally from the greater Grand Rapids area, I currently live in Louisville, KY with my husband. When I’m not designing, I’m likely spending my time cooking & baking, coaching gymnastics, playing violin, pursuing fitness, watching football, or drooling over a neighborhood golden retriever.
Tools Platforms Skills I Love Using Skills I Like Using
Illustrator Wordpress Branding & collateral Marketing strategy
InDesign GoDaddy Logo design Copywriting
PhotoShop Shopify Typography SEO
Lightroom Wix Layout Organic social
Affinity Squarespace Web management Paid social
Canva Figma Brand adherence E-commerce